Good marketing strategies are crucial to insurance companies and can change the way they handle business drastically. A good marketing strategy can also change the way customers view the agency. This is especially true when insurance companies come up with new ideas.
If yours is like most insurance agencies, finding time for marketing can be a real challenge. This reality is compounded if your agency is understaffed, like most agencies. So, when approaching insurance agency marketing, it is important to get the most return for your time, as quickly as possible.
While getting your marketing off the ground with the right tactics is important, it is also important to realize that inbound marketing takes time to get moving. Building our website’s reputation with Google will not happen overnight. It is important to stay proactive with your marketing, in order to grow that reputation over time. So, with that in mind, I strongly encourage you to embark on your digital marketing journey. (more…)
Growing your insurance agency is largely a product of your marketing strategies. Getting your name out there can help grow your agency recognition and customers. Here are 4 insurance marketing strategies to help grow your agency.
Making your independent insurance agency marketing strategy actually work can seem like a difficult task at times, especially when the marketing is digital. In fact, you may have thrown in the “digital marketing towel” altogether. However frustrating your experiences may have been, digital marketing is always worth the effort and has a high ROI, when approached from the right direction. In this article, I am going to discuss prospect perceptions that are robbing you of business and how to address these perceptions in positive way. (more…)
The insurance business is ever changing but one thing has remained consistent and that is building and maintaining relationships with clients. Marketing is one of the most effective ways of doing so. Here are 7 insurance marketing ideas to help your insurance agency keep those relationships strong as well as build more lasting relationships. (more…)