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insurance agency marketing and time constraints

Insurance Agency Marketing with Time Constraints

If yours is like most insurance agencies, finding time for marketing can be a real challenge. This reality is compounded if your agency is understaffed, like most agencies. So, when approaching insurance agency marketing, it is important to get the most return for your time, as quickly as possible.

While getting your marketing off the ground with the right tactics is important, it is also important to realize that inbound marketing takes time to get moving. Building our website’s reputation with Google will not happen overnight. It is important to stay proactive with your marketing, in order to grow that reputation over time. So, with that in mind, I strongly encourage you to embark on your digital marketing journey. (more…)

independent insurance agency marketing

Independent Insurance Agency Marketing

Making your independent insurance agency marketing strategy actually work can seem like a difficult task at times, especially when the marketing is digital. In fact, you may have thrown in the “digital marketing towel” altogether. However frustrating your experiences may have been, digital marketing is always worth the effort and has a high ROI, when approached from the right direction. In this article, I am going to discuss prospect perceptions that are robbing you of business and how to address these perceptions in positive way. (more…)