Growing your insurance agency is largely a product of your marketing strategies. Getting your name out there can help grow your agency recognition and customers. Here are 4 insurance marketing strategies to help grow your agency.
1.Use Social Media
Using good solid content marketing can grown your agency in many ways. Making videos, tweets or blog posts that contains solid information, that your customers could use, can make a huge difference in the number of customers your agency is gaining each year. Social media can help your agency grow in just a short amount of time, by giving you exposure in a social context. Especially when trying to grow your brand and create brand recognition, having a strong presence on social media can add name recognition to your brand, which has a direct impact on how your agency is perceived , and ultimately, the number of customers your agency has.
2. Target a Specific Audience
Doing research and figuring out what audience you should be targeting and on which platforms can grow your agency without spending a lot of money on pitching your company at the wrong audience. If your agency is small or just starting out, using this can save your company a lot of time and money. Taking the time to do the research and figure out exactly who you should be targeting will make your agency grow exponentially.
3. Interact With Others on Social Platforms
Responding to customers tweets or Facebook posts can help show customers you are engaged and turn leads into customers. Taking the time to answer on social media can gain the trust of potential clients and make them more likely to become customers at your agency. Customers are going to be more likely to talk about you company in a positive way and promote your name recognition, if you are helpful to them on social media platforms. Also, others may see your advice as you are giving or later in the future.
4. Be Easily Accessible
Making sure your website is easy to use cannot be understated. If you’re doing all the above strategies but your website is confusing, you’re going to turn very few leads into customers. Make sure your website is easy to understand, use, and it can be accessed on mobile devices, like smart phones and tablets. This will make an enormous difference in the number of leads you convert into customers, thereby affecting your bottom line.
These four insurance marketing growth strategies can help your insurance companies grow significantly without investing much money. Take the time to focus on at least one of these and track your numbers to see the impact. Happy marketing!
Written by Eliza Granahan-Field – @elizagf13
Social Media and Content Marketing Intern at Blue Phoenix Creative
Student at University of Colorado Boulder